Growth begins with strategy and continues with change. As the answers of strategy to questions “where and how to grow?” become clearer, the direction of the company becomes clearer, as well. Resources and assets are aligned in this direction. Likewise, the tools to be used for growth facilitate company’s moving in this direction. The potentials of technology and people become the main driving force pushing the company in this direction.
While human expectations are changing in the new era, new digital technologies offer brand new possibilities that can meet changing human expectations. Your customers want to experience a unique experience at every point they touch your company, products and services. Your employees expect more confidence, more autonomy, more satisfaction and appreciation. Society does not want companies to remain indifferent to its problems as they were in the previous period. Newly emerging digital technologies such as artificial intelligence, internet of things, cloud computing, big data and augmented reality offer companies new levers in the process of meeting these changing expectations of people.
