Developing new customers is always the main function of a company. New customer development in B2B companies is always more difficult than in B2C companies and requires more advanced organizations, systems and teams. Developing a new customer in B2B companies is difficult, but the reward is great. Sometimes the development of a single customer can change the fate of the company. As Philip Kotler said, the effective driving force in B2B marketing is the sales force and the sales machine must be designed correctly, the right teams must be selected, trained, motivated and equipped with the right systems with the help of new technologies.

We make it easy, for you to develop new customers, we design your sales organization, process and systems, and develop your team. Not only in the design process, but also in the execution and developing new customers, we always stand by you with our experience of more than twenty years.

Companies that know that their growth with the direct sales model has reached a limit, and in order to grow again, it is necessary to switch to the indirect sales model or a hybrid model are faced with a process as difficult as converting their religion. The advantages of the indirect sales model such as reaching customers that could not be reached until then, inherent trust and efficiency are known, but decreasing profits, increasing conflicts and brand risks create serious resistance in the process. Once you overcome this internal resistance, you face the actual difficulties of establishing a sales channel from scratch.

We support you in overcoming the internal resistance you will experience in the transition to the indirect sales model and in establishing a sales channel from scratch. We stand by you in determining the channel strategy, creating and forming the team, establishing and executing the channel development mechanism.

Firstly, we evaluate with you which geographical markets you should target and all alternative entry methods to these markets. We then support you in deciding the most suitable alternative for your strategy and conditions, and we develop your market entry plan accordingly.

We do not only develop the plan, but also carry out and execute market entry alternatives such as strategic partner search, indirect sales channel development, direct sales development and acquiring a company operating in the target market.

Firstly, we evaluate with you, which country markets you should target abroad and all alternative entry methods to these markets. We then support you in deciding the most suitable alternative for your strategy and conditions, and we develop your market entry plan accordingly.

We support you not only with the development of the plan, but also with the execution of market entry alternatives such as strategic partner search, indirect sales channel development, direct sales development and acquiring a company operating in the target market.

We determine the strategic partner profile, and with the help of the relationships we have gained in the market for more than twenty years, we bring you together with the partner candidates who meet the criteria you are looking for.

We develop your organization specific to your company and strategy with the most contemporary methods in organizational theory, and guide you in transforming your company into a lower cost, leaner, more resilient, more agile and growing company.

Business model development is the art of increasing advantage and value by making simultaneous and mutually supportive changes both in an organization's value proposition to its stakeholders and in other components of the business model.

In this context, we renew the value propositions you offer to each of your key stakeholders, align your key assets, resources and capabilities with these renewed value propositions, thereby developing your business with growth potential.

We redefine your customers, deeply understand your customers' new needs and core needs, and develop a new value proposition to meet their unsatisfied needs. We align the value propositions presented to other key stakeholders and every other component of the business model with this new value proposition presented to your customer.

Sometimes the fastest method of business development may be M&A operations. 

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